An excerpt. 

“Herein is the contradiction and as is often the case, the opportunity. Owners and managers are focused on all of the tangibles.The things they can control, like placing ads in the newspaper and keeping their shop beautiful. Making sure their front desk staff is friendly, etc.

These things are important, minus the newspaper thing (salons shouldn’t advertise in the newspaper unless it is very cheap and even still, you should be working in your community, doing things like sponsoring children’s dance teams and paying the paper to cover it in the form of a story.) 

The point is that they are focused the things that they can control. The stylist, an independent actor is not cultivated in the same way that the ambiance of the shop or even which colors to use on the business cards are. The psychology behind it makes sense in a warped kind of way. Why invest in someone who can leave any time they want and take half my business with them? “

Find the entire post here.