Many sophisticated Twitter users (which in no way do I claim to be) are realizing the diminishing value that Twitter holds. People have realized that the more users you follow, the less value you get out of Twitter. Repeated posts, retweets, impersonal interactions and worse, ads, are filling your personal Twitter feeds, leaving value of each Twitter post inversely proportional to the number of followers you have. To be blunt, Twitter is becoming a constant spam feed outside of you, your friends, and a few “influential” users who post original and engaging content. The fact of the matter is that Twitter is most definitely going to find and end, where there is just too many people and not enough content to be circulated. Now, enter Tumblr.
As per the description on Tumblr’s homepage, TumbleLogs are:
“…the easiest way to express yourself. Tumblr makes it effortless to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. Customize everything. Tweak everything from colors to your theme’s HTML markup. Even use your own domain name.”
The reality of it is that Tumblr is far more engaging and exciting that Twitter ever is - allowing users to generate and share content of any kind (even embedding videos and audio). It allows users to create posts of text, video, audio, photos, share links, and even post transcribed chats or dialogue. In short, Tumblr is an inherently valuable, branded, content creation platform.
It features a lot of similar mechanics as Twitter, such as reblogs (the same as a retweet), followers, a home stream, and replies and “Likes”. Furthermore, you can customize the appearance and feel of your TumbleLog, offering a wide variety of user-created Themes (some free, others not). It gives content creators an opportunity to develop a unique experience for their readers.
Twitter is a conversation tool. Tumblr allows you to contextualize this conversation. If Twitter is your annoying friend at the bar drunkenly telling you his idea, Tumblr is the morning after where you can read his idea in full, with proper context and feedback to follow.
The Bottom Line:
Quite simply, as an entrepreneur or small business, you should be spending just as much time developing content on Tumblr as you do sharing it on Twitter. Sure, Twitter is a great tool for broadcasting content, sharing expertise, and joining conversation, but you should really focus on creating compelling content and reacting to feedback. You TumbleLog should be more than just your Twitter stream (although you can do this, Tumblr is a separate vertical and should be treated as such).
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