“Create a community based on authentic human connection, by being the curator of the best content around what your customers care about, and leverage it to drive revenue. As a stylist, your clients are interested in style as a whole, obviously to varying degrees.
Social marketing is an interesting process that involves figuring out what your community cares about, and then gives them the ability to participate in different experiences where they provide the content, given the incentive and ability to share. Let me give you a real world example of how you can leverage your collective social network to engage with prospects.”
Read the full essay here.